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BA Honours Business Management (Marketing)

The Business Management (Marketing) (Hons) programme from Middlesex University Dubai is the ideal choice for students who wish to develop marketing expertise across a range of business sectors and learn to communicate and ‘sell’ their ideas to commercial audiences.

Quick Facts

  
Full-time Duration: 3 years
Starting in: January, September
Tuition Fees (Total): AED 167,100
Location: Dubai, United Arab Emirates

Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of corporate, governmental and third sector organisations.

Why Study BA Honours Business Management (Marketing)?

Middlesex University Dubai provides students with the opportunity to achieve an Honours Degree in Business Management (Marketing) in three years. This degree will provide you with skills that managers and marketing professionals require to manage and market products and services effectively within a globalised and competitive business landscape.

The Business Management (Marketing) (Hons) programme from Middlesex University Dubai is structured to enable students to develop a range of theoretical and practical business skills with a marketing focus, including; e-marketing, branding, strategy, relationship management and advertising. Such knowledge and skills are required to be effective within a professional context. Therefore, our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

Courses included

  • People Management
  • Management Concepts
  • Quantitative Methods for Business
  • Financial Concepts of Business
  • Marketing Theory and Practice
  • Digital Marketing Strategy
  • Organisational Behaviour

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“I studied BA Honours International Tourism Management at Middlesex University Dubai. The application process was made easy by the University’s friendly Admissions Department, who responded to my application immediately and coached me throughout the process. As a Nigerian student, I chose to study in Dubai because it is a city filled with incredible opportunities, and at the University I have had the chance to meet people from many different countries. As well as making friends from around the world, my lecturers have always been friendly and supportive. Before joining the BA programme, I studied the International Foundation Programme (IFP) at Middlesex University Dubai which prepared me for Undergraduate study.”

Fatimah Sadiq Sani, BA Honours International Tourism Management (Class of 2020)

Future Careers and Employability

Our graduates find themselves working in a range of industrial, commercial and third sector organisations in a range of marketing roles, including: Advertising Executive; Sales and Marketing Manager; Brand Manager; Business Consultant; Customer Relationship Manager; Retail Merchandiser; Market Researcher, etc.