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BSc Honours Psychology with Marketing

The Psychology with Marketing (Hons) programme from Middlesex University Dubai combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour).

Quick Facts

  
Full-time Duration: 3 years
Starting in: September
Tuition Fees (Total): AED 167,100
Location: Dubai, United Arab Emirates

Why Study BSc Honours Psychology with Marketing?

The Psychology with Marketing (Hons) programme from Middlesex University Dubai provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing.

The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up.

Courses included

  • Preparing for Academic Success
  • Psychological Statistics
  • Mind & Behaviour in Context
  • Marketing Theory and Practice
  • Research Methods and Design in Psychology
  • Digital Marketing
  • Social, Personality and Development Psychology

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“I studied BA Honours International Tourism Management at Middlesex University Dubai. The application process was made easy by the University’s friendly Admissions Department, who responded to my application immediately and coached me throughout the process. As a Nigerian student, I chose to study in Dubai because it is a city filled with incredible opportunities, and at the University I have had the chance to meet people from many different countries. As well as making friends from around the world, my lecturers have always been friendly and supportive. Before joining the BA programme, I studied the International Foundation Programme (IFP) at Middlesex University Dubai which prepared me for Undergraduate study.”

Fatimah Sadiq Sani, BA Honours International Tourism Management (Class of 2020)

Future Careers and Employability

The majority of students graduating from this programme may aim to take up a role within business management or consulting, although the programme is also suited to those who would like to continue their studies in psychology (especially industrial or organisational) to become a professional psychologist. Many intellectually and financially rewarding roles can be obtained upon graduation, including Market Researcher; Data Analyst, Customer Service, Trainer and Client Service Representative.

Middlesex University Dubai maintains strong connections with regional employers, and our industry partners offer internships and placement opportunities, give visiting lectures, facilitate field trips and attend our Careers Day each year. Our Careers and Employability Service will also support students throughout their studies and this service continues after graduation.