BA Honours Business Management (Marketing)
The Business Management (Marketing) (Hons) programme from Middlesex University Dubai is the ideal choice for students who wish to develop marketing expertise across a range of business sectors and learn to communicate and ‘sell’ their ideas to commercial audiences.
Duration
3 years
Starting Date
January, September
Tuition Fee
AED 167,100
Location
Dubai, United Arab Emirates
Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of corporate, governmental and third sector organisations.
Why Study BA Honours Business Management (Marketing)?
Middlesex University Dubai provides students with the opportunity to achieve an Honours Degree in Business Management (Marketing) in three years. This degree will provide you with skills that managers and marketing professionals require to manage and market products and services effectively within a globalised and competitive business landscape.
The Business Management (Marketing) (Hons) programme from Middlesex University Dubai is structured to enable students to develop a range of theoretical and practical business skills with a marketing focus, including; e-marketing, branding, strategy, relationship management and advertising. Such knowledge and skills are required to be effective within a professional context. Therefore, our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.
Future Careers and Employability
Our graduates find themselves working in a range of industrial, commercial and third sector organisations in a range of marketing roles, including: Advertising Executive; Sales and Marketing Manager; Brand Manager; Business Consultant; Customer Relationship Manager; Retail Merchandiser; Market Researcher, etc.
Courses Included
- People Management
- Management Concepts
- Quantitative Methods for Business
- Financial Concepts of Business
- Marketing Theory and Practice
- Digital Marketing Strategy
- Organisational Behaviour