Duration

1 year full-time
2 years part-time

Starting Date

January, September

Tuition Fee

AED 80,700

Location

Dubai, United Arab Emirates

Why Study MSc Strategic Marketing?

The Strategic Marketing programme from Middlesex University Dubai aims to prepare you for successful employment by encouraging the development of a range of knowledge and skills that will enable you to work effectively, both collaboratively and individually. It is designed to develop your understanding of Strategic Marketing and its integration into an organisation’s overall corporate strategy.

Future Careers and Employability

The programme is designed to equip students with the skills and knowledge to pursue successful careers in marketing roles across a wide range of different industry sectors and types of organisation. This MSc is for those who wish to develop their skills and acquire knowledge to build or further their career in private, public or charitable organisations.

Graduates will be equipped to pursue a career in a range of marketing positions such as that of Marketing Consultant, Marketing Executive, Marketing Analyst, Researcher and Brand Executive. For those students intending to further their education, the MSc in Strategic Marketing will equip them with a range of skills required for Doctoral level study.

Courses Included

  • Marketing Strategy, Leadership and Planning
  • Strategic Brand Management
  • Research Methods and Dissertation
  • Brand Analytics, Methods and Strategies
  • Digital Marketing
  • Innovation-Driven Marketing
  • Product Management Strategies

Interested? Get started today!